It Cosmetics For Fall 2017: They’re Always The “It” Brand With Cutting Edge Ideas!

I have always loved It Cosmetics–their aesthetic is one of sophistication but at the same time their items and packaging are simple and always easy to understand while others have gone off the deep end! I loved their extravagant launch of the fall line which included a presentation by CEO Jamie Kern on media night as well as a special opening night for makeup artists. There was a fun house theme where guests had to walk through a waterfall to get to the areas where there was a separate booth for each new product–as well as a giant It Cosmetics themed swing set where beauty editors/bloggers got the photo ops of a lifetime. (These incredible swings were shaped like compacts and brushes!)

I loved testing out the new brow powder compact at the launch event (naturally). I have to confess that unlike most makeup brands, It Cosmetics creates brow products (both powders and pencils) that come out as a REAL shade of dark brown that needs no smudging or brushing to look natural after you apply it. I think that there are some real scientific geniuses in the It Cosmetics labs that have realized how to eliminate that waxy and mismatched brow look that has plagued brunette women for years. They truly create brow products that are grab and go! The new BROW POWER POWDER is totally rockin’ it for me–and I top it with BROW POWER POMADE for extra staying power! Definitely try these products with the BROW POWER BRUSH that really lets you get that dramatic arch that you want in your brows with minimal effort.

As for the new eyeshadow palettes, there is a big WOW factor here. Not only are the colors very usable on these new palettes–called NATURALLY PRETTY VOL. 1 MATTE and NATURALLY PRETTY VOL. 2 ROMANTICS–but the shadows are infused with hydrating age reverse and prevent complex that includes peptides, hydrolyzed collagen, silk, antioxidants and drops of light drops. In short, they are good for the skin on and around your lids! They have got some pinks/plums in these collections that will make any color eyes pop as well as wonderful cream colored highlighting colors.

For fall, It Cosmetics has a new moisturizer that is raising the bar for the entire beauty industry. BYE BYE REDNESS SKIN RELIEF TREATMENT MOISTURIZER works for all skin types. This fragrance free cream works even for the oiliest skin and is a dream for helping your foundation and powder stay put all day. The secret to this formulation are the natural ingredients turmeric, aloe, cucumber, chamomile extract but you also get colloidal oatmeal to combat shine and collagen/peptides to combat aging.

I have throughly been enjoying both BYE BYE PORES ILLUMINATION PORELESS FINISH AIRBRUSH PRESSED POWDER and BYE BYE REDNESS ERASING CORRECTING POWDER. If you have any sort sort of discoloration or blemishes on your skin and do not want to wear foundation, teaming these two up are sheer dynamite. They really cover! Most people feel insecure about using powdery items instead of foundation because generally powders have less coverage but these will make your skin picture perfect and creamy looking. They are great for “oily” folks because they keep shine at bay. Also in terms of powders, It added CC+AIRBRUSH PERFECTING POWDER to their lineup for fall. This amazing product can create sheer to full coverage and anti-aging optical blurring perfector as advertised on the box–and these are truly delivered. Last but not least, you get an amazing 50 SPF sunscreen!

Speaking of foundation, I tested out the new BYE BYE LINES FOUNDATION in the new Drops Of Light formulation. This product rocks because not only does it provide full coverage but it was developed with the help of a plastic surgeon. It contains all the latest and the greatest to combat aging including peptides, collagen, Hylaronic Acid, Caviar Extract, Sea Water, Argan, Babassu Oil (this is a new one on me), and Viatmins A, C, E, B1, B2, B3, B5, B7, B9 and coQ10. team this up with BYE BYE BREAKOUT FULL COVERAGE TREATMENT CONCEALER if you are prone to pimples and blackheads–you will find that the tea tree oil, colloidal oatmeal, sulfur, AHA/BHA Complex, Witch Hazel and Kaolin Clay will make a big difference on the day-to-day and even reduce acne scarring. I saw a bg difference in only one week with this product. The rosacea around the bottom of my nose seemed less pronounced as well.

BYE BYE UNDEREYE CONCEALING POT WEIGHTLESS SMOOTHING COMPLETE COVERAGE CONCEALER is a must for not only concealing lines but for creating a base for long-lasting eye makeup! These little black and silver pots are adorable and you will love the creaminess of the product itself. It has many benefits besides what it was created for–you get many anti-aging ingredients in this concealer including Hydrolyzed Collagen, Peptides, Hyraluronic Acid, Antioxidants, Caffeine and Green Coffee Extract. These last two natural ingredients really help tighten up the skin under the eyes!

I am also loving the new BYE BYE PORES BLUSH in Sweet Cheeks–this medium mauve works with pretty much every skin tone and gives you that just pinched cheek look. It is rare for a blush to be able to control big pores, so this product is a really innovative gift to beauty maniacs. It’s got the aforementioned Bye Bye Pores Optical Blurring Technology that has such a big buzz on it as well!

If you have redness under the eyes or anywhere on your face, the BYE BYE REDNESS NEUTRALIZING CORRECTING CREAM is going to be your best friend this fall. It glides on fast and a little goes a long way! The secret ingredients to make the formula creamy are avocado and aloe…and Hydrolyzed Collagen is on board for a little anti-aging action! Colloidal Oatmeal helps the skin stay matte.

PERFECT LIGHTING RADIANT TOUCH MAGIC WAND corrects, conceals and brightens. This product is the magic weapon when you look tired. Put a little of this just under your brows, under your eyes and even at the top of your cheekbones and you will look like you just got a solid 8 hours of beauty sleep. The secret of this product is licorice root and green tea–these natural skin picker uppers will actually help blood circulation in your facial areas of concern!

The new SUPERHERO LINER is indeed my superhero as it is waterproof for an amazing 24 hours. It is a gel liquid that glides on with a fine felt point that is easy controlled even by the most novice eyeliner user. You can just double up on your line if you want something thicker. It even has Kaolin Clay in the formulation to absorb skin oils off your eyelid–and honestly, this is an industry first! It is really the oils the make your eyeliner wonky as the day goes on, so my hat off once more to the wonderful beauty scientists at It Cosmetics!

I cannot recommend this line enough. The quality shines through on every product. I find that It Cosmetics’ seem to last longer than most. My tube of CC foundation lasted me six months applying it once in the morning and that is still my go-to foundation!

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