What’s The It Cosmetics #ITCCchallenge All About? Beauty, Hope And Change, That’s What!

For the past month, It COSMETICS CEO and founder Jamie Kern Lima has been inviting IT Girls and IT Guys everywhere to take the #ITCCchallenge by trying CC+™ Cream SPF 50+ and sharing their real results on social media. The best part is that for every post, a buck is donated to her LOOK GOOD FEEL BETTER campaign which helps…read more

It Cosmetics For Fall 2017: They’re Always The “It” Brand With Cutting Edge Ideas!

I have always loved It Cosmetics--their aesthetic is one of sophistication but at the same time their items and packaging are simple and always easy to understand while others have gone off the deep end! I loved their extravagant launch of the fall line which included a presentation by CEO Jamie Kern on media night as well as a special…read more