#ItCosmetics

I love It Cosmetics launch events. They are easily the most creative events for media who have grown tired of the typical cocktail party launches. Since the products are pink, they tend to have pink drinks and food (especially pink cupcakes featuring their fun logo), but they always set up vignettes that test the creativity of party guests. At the…read more

It goes without saying that I am a huge fan of It Cosmetics and I am excited that this innovative company has created minis that are perfect for taking along in my beach bag or wherever my travels take me this summer! I like to especially keep on top of reapplying my lip color and making sure that nothing I…read more

I have always loved It Cosmetics--their aesthetic is one of sophistication but at the same time their items and packaging are simple and always easy to understand while others have gone off the deep end! I loved their extravagant launch of the fall line which included a presentation by CEO Jamie Kern on media night as well as a special…read more