I was happy to be there yesterday when fashion and lifestyle retailer SHEIN kicked off the holiday season with its Hauliday Market Event in New York City, a festive, family-friendly celebration that blended style, creativity, and community. The event also served as a celebration of the new SHEIN x JWoww Holiday Collection, curated by Jersey Shore television personality and entrepreneur Jenni “JWoww” Farley, who attended the celebration alongside her children and Jersey Shore Family Vacation castmates.
Notable attendees included JWoww, Mike “The Situation” Sorrentino, and Angelina Marie Pivarnick, as well as Selling Sunset‘s Mary Bonnet, Real Housewives‘ Gia Giudice, Love Island‘s Cashay Proudfoot, and family & friends of the brand, many dressed in head-to-toe SHEIN looks ranging from shimmering holiday dresses to sleek winter neutrals. The event highlighted SHEIN’s mission to make fashion accessible, expressive, and community-driven, with something for every style, budget, and occasion. As you can see, JWoww has some fashion forward party dresses in her collection and influencer guests went crazy for the black maxi dress with a faux scarf above the neckline.
Held at The Triangle Loft in the Meatpacking District, the space was transformed into a holiday market complete with pine trees, faux snow, and twinkling lights. Guests enjoyed seasonal treats and custom coffee drinks while exploring themed zones dedicated to women’s and men’s fashion, activewear, accessories, and pet gifts. Highlights included a customized ornament keepsake activation and a cozy alpine-inspired gondola vignette. Above you can see my very favorite item from the JWoww collection—a faux fur trimmed camel colored maxi coat.
The SHEIN x JWoww Collection, featuring cozy loungewear, coordinating family outfits, and neutral statement pieces, is available exclusively at SHEIN.com. Fans are encouraged to share their holiday looks using #SHEINHauliday and #SHEINxJWoww across social media.
About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.
