I had a very rare, super whimsical fashion experience because TABBE took over Serendipity 3 for New York Fashion Week, transforming the iconic restaurant into a setting for the brand’s colorful, playful fashion. Serendipity itself described the morning as a “very whimsical” takeover. Social posts from September 11 show the event being promoted as a TABBE Designs 2027 presentation, with the collection presented against the restaurant’s famously theatrical surroundings. Guests included Sam Feher from Summer House, Chelsea Vaughn from The Bachelor Season 25, and stylist, editor and influencer Caroline Vazzana. It was also great to see and catch up with Serendipity Executive Chef and Creative Director Joe Calderone.
TABBE Designs is known for its exuberant, highly imaginative aesthetic—think bold colors, prints, feminine details and clothing that has a definite sense of fantasy and fun. Having the presentation at Serendipity 3 was a natural match: the restaurant’s colorful, over-the-top atmosphere and famous desserts provided an almost storybook backdrop for the collection.
One interesting part of the event was Fashionista Finder, which was also at Serendipity 3 during NYFW talking with fashion personalities and guests about their personal style and fashion favorites. The same concept has appeared at Serendipity’s previous TABBE-related NYFW events.
There was also a strong NYC-fashion-meets-pop-culture element to it. Rather than being a conventional runway in a stark gallery or hotel ballroom, the presentation used the personality of Serendipity itself. That made the event very social-media friendly and gave the clothes a playful New York backdrop. For more info on this ground breaking fashion brand, go to tabbedesigns.com. If these looks are a bit to “out there” for you, check out their puffy bags in different sizes—I cannot think of a more fun way to schlep your stuff around the city on an everyday basis! For more info, go to tabbedesigns.com.
Top photo by Bahadir Gurel.
