Retail Media IQ’s VIP Night for their annual popup shop is all about discovering what’s new, meeting the people behind emerging brands, and connecting with a great mix of NYC creators, retailers, executives, etc. With 10+ brands across CPG, beauty, wellness, food & beverage, and more, it was a great opportunity for guests to discover new products while making genuine connections with industry insiders.
I was lucky enough to be invited to the VIP event but anyone can go not through Sunday, November 1, 2026. The location is 22 Wooster Street in SoHo. Hours are 9 am to 5 pm each day and I guarantee you will encounter tons of great lifestyle swag from both legendary and new brands like Palmer’s, Belcam Beauty, Dr. Sheffield’s Toothpaste (pictured above), Clean Logic, Nuun, Xlear, Kinda Like, Nature’s Bounty Vitamins, Invisia Eye Drops and Colour Spell Cosmetics.
While the focus is on emerging brands, I guaranteed you will be getting more than a few of your favorite lifestyle products from skincare to eye health to supplements! The Retail Media IQ Popup is truly a rare opportunity to connect with consumers & brands all under one roof. I consider it the best lifestyle popup of 2026 so far. You can see the list of brands on the banner above! Along the way, you can fill out fun surveys on each brand and possibly earn a little something extra product-wise! There will be lines forming outside the storefront at 22 Wooster Street but the Retail Media IQ staff is very “together” and will keep things moving along smoothly!
By the way, I cannot believe who I met at the Xlear booth last night—or rather who I have not seen in about 15 years. I spent a couple of years editing teen magazine specials on Big Time Rush, and the most popular member James Maslow was “meeting and greeting” on a special step and repeat at the VIP night! If you go to the Retail Media IQ popup, I hope that you bump into some fun people that you have not seen in a long time or make new friends! Just show up—no RSVPs are needed!
