In case you are not familiar with it, Curve features over 200+ international lingerie brands across 3 major North American cities. Exhibiting brands will unite to show SS25 collections and creative activations like fashion shows, a wellness space and speed dating for buyers and retailers to connect. This is the place where lingerie trends start and where there are items to satisfy all fashion tastes and needs! Included in the mix are intimates like bras and shapewear as well as swimwear and athleisure pieces!
Showcasing Spring/Summer 2025 collections from renowned brands, Curve provides retail buyers and industry professionals with opportunities to create new business, discover upcoming designers, network, and attend VIP events.
Considered the leading trade show for intimate apparel and swimwear in North America, Curve—a division of Comexposium—is held bi-annually in New York and Los Angeles, as well as annually in Paris with partner show Salon International de la Lingerie. Additionally, a Canadian regional summer show, Curve Montreal, takes place on August 11-12th, 2024. Buyers and press can sign up for Curve’s Summer shows here: CURVE REGISTRATION.
“This season at Curve, we are introducing a variety of exciting new elements” CEO of Comexposium, Raphael Camp states. “One highlight is our Bridal Salon, where we have invited 20 prominent brands to showcase their bridal collections. This initiative reflects the increasing trend of brides investing more in themselves leading up to the wedding, with a focus on items like robes and lingerie. Renowned brands such as Aubade and Lise Charmel will be featured, marking our first venture into spotlighting bridal intimates in the lingerie space.”
Camp then talks about trends in pop culture and how this will affect the lingerie industry. “Additionally, we are observing a significant trend of lingerie-inspired fashion on red carpets. At events such as the Met Gala and award shows, we’ve been seeing trends of lace, sheers, and corsets, indicating a shift towards lingerie as outerwear. Celebrities embracing this trend have been a focal point in our latest issue of Revealed magazine, which will be available at the show and is currently accessible online. This trend is poised to transform the lingerie industry as more people seek to emulate these high-profile looks” Camp comments.
Camp eagerly anticipates the collaborations attendees will enjoy this season at the Javits Center. “In another exciting development, we are collaborating with the UK trade show Wonderland for our New York show. This collaboration will feature 10 finalists, a mix of established and emerging names. Each finalist will present a look at the show, and buyers from various retailers can vote for their favorite brand via a QR code. This fun and interactive part of our show includes incentives as well for those who vote, as well as a special reward for the winning UK brand, a booth at our February 2025 edition.”
Camp ensures to highlight the luxury activations and insightful panels available to buyers who attend. “Once again, we are also offering a range of workshops and activations for our attendees. Our focus is on ensuring all retailers feel welcomed and comfortable at the Curve show, whether they are traveling locally or from abroad. Our NY show will include panels with industry leaders, complimentary 15-minute chair massages on the show floor, and daily performances, runway shows, and fit workshops.”
In his closing remarks, he mentions how excited he is to welcome all guests next month. “I am thrilled to return to the Javits Center this summer. The Curve team has been hard at work to provide a seamless and enjoyable experience for all attendees, from planning your trip to enjoying the show itself.”
Special Events at Curve
Between market appointments, attendees can enjoy panels, keynote discussions, and lavish activation experiences. Topics include:
- The Secret Sauce for Consistently Driving Sales Results in Lingerie co-moderated by Michelle Krick of The Modern Retailer, and Brady Hansen, Director of Sales at Clientbook.
- Inventory Planning: How to Thrive Rather than Survive hosted by Michael Alic, Management One
- Fit Workshops & Bootcamp: Revolutionize Retail Success by Learning How to Fit Every Body Type hosted by Freddy Zappe (of Elomi, Fantasie, Freya, and Goddess).Clientbook will sponsor the keynote event, The Secret Sauce for Consistently Driving Sales Results in Lingerie, for buyers, featuring industry specialists who will share insights and strategies for improving lingerie sales.Curve NY will also feature a massage activation hosted by World Spa, where attendees can enjoy complimentary 15-minute chair massages to relax and enhance their show floor experience, between appointments.Curve NY will also host “Speed Dating” sessions for the first time in Curve’s history, providing a unique networking opportunity for new brands and buyers to connect.
- New Brands at Curve! Discover new brands at Curve! 30 upcoming, new-to-market brands and designers will be introduced this season in New York as the Curve Class of 2024. Accessory brand, Appeeling will enter Curve vivaciously with their body-positive boutique pasties along with body jewelry; and Maison Louve will present a taste of French Haute Couture with artisanal and on-measurement designs.Other brands to discover at Curve NY this season are: &HER, BEWICKED, Caramì, Cisô Atelier, Donella, Eva Bitzer, Fürstenberg, Imbali, Just Sexy Lingerie, Raggianti, Láu De Lá, LETI FITWEAR, Little Women, Lokal Swim Co., Main Street Loungewear, Maison Close, Odette Ancel Paris, Okko, Olive Surf, Seco Seco, SKULPT, SKYTIGHTS, The Bloomi, The Little Bra Company, Timer Lingerie, Weiss, and ZHILYOVA.
Collaborations at Curve
- Lingerie Briefs–Salon Curve is continuing its collaboration with Lingerie Briefs at this season’s NY show. The Lingerie Briefs Salon will spotlight emerging lingerie brands curated by this esteemed lingerie-focused outlet.
- Bridal Booth–A curated Bridal Booth at this season’s show where renowned brands including Aubude, Lise Charmel, and Cosabella to name a few, will be displayed to inspire elegance and romance for wedding season.
- Pearls Daily Boudoir–Activation Actress, burlesque dancer, and model, Pearls Daily will grace the Curve NY showfloor to give live performances wearing several Curve exhibiting brands. View Pearls’ social media here.
- Curve NY x Wonderland–A debut collaboration with the London-based intimates trade show, Wonderland, at the upcoming New York event will feature 10 established British brands, selected as competition finalists. Each brand will showcase pieces from their collections and buyers will vote for their favorite brand, entering themselves into a competition to win the displayed look from the winning collection. The brand with the most votes will be awarded a complimentary booth at Curve NY’s February 2025 show.
- Revealed Issue #11–Revealed is here! Made for lingerie lovers, dive in to read about industry takes from professionals, the breakdown of lingerie trends, specialty Curve retailers, and emerging insights to keep on your radar. Gracing the cover of this issue is the winner of our Revealed contest, Carami. Read about the contest and more here!About CurveCurve is the leading trade show for intimate apparel and swimwear in North America, with events in New York, Los Angeles, and Montreal. Top brands, buyers, & industry
About Comexposium
Influenxers come to Curve to create business relationships and learn about the latest fashion trends and industry shifts. Curve is produced by the Comexposium Group–a world-renowned event management company which proudly stands among the industry leaders in organizing events and fostering communities around professional activities and passions. With solid expertise, Comexposium offers a diverse range of over 150 events, catering to professional and general audiences, spanning more than 10 key sectors.
Whether in the realm of Retail, Digital, Healthcare, or Fashion, Comexposium distinguishes itself by creating exceptional experiences that bring together key players from each sector. Their extensive portfolio of events includes trade shows, exhibitions, conferences, and various innovative formats, providing a fertile ground for networking, exploration, and business opportunities.
Through their commitment to excellence and profound understanding of the needs of each community, Comexposium can deliver high-quality events tailored to the latest trends and constantly evolving demands. Their meticulous attention to detail is evident in every aspect of their productions, from impeccable finishes to rich and inspiring content. Comexposium Group is a dynamic force that drives the growth of the industries it serves. By bringing together key stakeholders, fostering exchanges, and creating development opportunities, Comexposium actively shapes the future of major sectors.
