I recently went to the press launch party for the expanded new line of craft paints by Martha Stewart for Michael’s and was amazed at all the different types. What was I most impressed with (besides the house exterior made of bottles of paint for Martha Stewart herself to pose in front of)? All I could do with the paints, of course–but mainly getting to paint a white sofa, chair and comforter with any pattern that I wanted!
It was certainly a great idea to invite press to partake of crafts including do-it-yourself stencil art–I made a flowery wall hanging for my kitchen with a stencil featuring roses and ivy and also helped paint a comforter freehand with orange flowers and green leaves!
Nothing could be more fun that to have a family painting party, whether you are doing art for the walls or actually painting a mural on the walls…and to be able to paint your cloth covered furniture to match helps create a real wow factor that can otherwise only be created by a professional interior decorator.
Ms. Stewart herself came to the press event (held at Hudson Studios, 601 West 26th Street, in a huge open all-white photo studio), and with her help, press attending walked away with some ideas for upcoming DIY projects!. s new finishes, stains, stencils and tools. Not only did the cooking and crafting legend have a great rapport with the reporters who interviewed her in a big circle at the back of the room shortly after she arrived, but she was a BIG HELP to the craft impaired like myself. She gave me some great paint and stencil advise for the kitchen paintings I was creating.
Of course, since it was a Martha Stewart event, great “small bites” were served including vegetarian rolls with dumpling sauce, small crab cakes, mini brownies and more. They tasted like they were made with Martha’s own recipes!
Guests walked out of the event with over a dozen great crafting items including three packages of every size Martha Stewart Crafts brushes that they could ever dream about, a giant white letter wall hanging to paint, seven bottles of Martha Stewart Crafts paint with different effects–even one that gives off a green sea glass effect (I am personally dying to try the paint she called her Home Decor colors!) Of course, there were instructions on how to do different effects including marbling effects tucked away in the gift bags as well AND A Martha + Michael’s logo white apron to keep yourself neat and tidy while crafting.
Just fyi, Michael’s is expanding its craft paint offerings and will now carry more than 250 new products including new multi-surface, outdoor and weather-resistant paints, as well as crafting paints like Martha Stewart’s line. Like everything at Michael’s, Martha’s crafting paints are super reasonably priced at under $8 per bottle and they all make for an easy cleanup. To see the whole line, visit your local Michael’s store or go to http://www.michaels.com.
