For the past month, It COSMETICS CEO and founder Jamie Kern Lima has been inviting IT Girls and IT Guys everywhere to take the #ITCCchallenge by trying CC+™ Cream SPF 50+ and sharing their real results on social media. The best part is that for every post, a buck is donated to her LOOK GOOD FEEL BETTER campaign which helps women with cancer. Spread the love now by purchasing their wonderful CC+™ Cream SPF 50+ and doing your own beauty experiment. I have noticed that in my travels as a beauty blogger, no BB or CC cream touches this one in terms of coverage and having a natural feeling on your skin. I have often broken out from any sort of makeup or moisturizer that seems to clog my oily and adult acne prone skin, but CC+™ Cream SPF 50+ does not make your skin oily or promote breakouts. The SPF 50+ and anti-aging serum included in this product actually help boost it to a QUADRUPLE win: you get your foundation, moisturizer, sunscreen and anti-aging effects all in one product. You will notice that not only do you have great coverage, but your skin takes on a natural-looking glow and after time, fine lines seem reduced!
It makes a couple of great brushes to apply your CC+ Cream with. One is the Limited Edition Love Is The Foundation Brush, which has a cool pink glittery handle. It is only available in stores through the end of October, so rush out get one! They are a reasonable $30 with $1 of each sale going to the LOOK GOOD FEEL BETTER campaign (just like the CC+ Cream). If you cannot get your mitts on the uber-popular pink Love Is The Foundation Brush personally recommended by Jamie to apply CC+ Cream (as well as It Cosmetics’ awesome powder foundations and concealers), try the Heavenly Luxe Complexion Perfection Brush No. 7 (which is $48 at Ulta Stores and at www.ulta.com). Why is this brush worth $48? Well, it’s because Heavenly Luxe is an 100% cruelty-free, vegan, high-quality brush that’s extremely soft and great for even the most sensitive skin! It features fine 100% synthetic bristles that give you real control.
Remember to go take the #ITCCchallenge ASAP and also be nice and tag us at #luxelifenyc. For more info on It Cosmetics, go to www.itcosmetics.com. You can find most of their products at both www.sephora.com and www.ulta.com. Below we are posting a few BEFORE AND AFTER shots of It Cosmetics fanatics who have already taken the challenge and shown off the fantastic coverage that CC+ Cream can create for anyone–including JAMIE herself!