What’s The It Cosmetics #ITCCchallenge All About? Beauty, Hope And Change, That’s What!

For the past month, It COSMETICS CEO and founder Jamie Kern Lima has been inviting IT Girls and IT Guys everywhere to take the #ITCCchallenge by trying CC+™ Cream SPF 50+ and sharing their real results on social media. The best part is that for every post, a buck is donated to her LOOK GOOD FEEL BETTER campaign which helps women with cancer. Spread the love now by purchasing their wonderful CC+™ Cream SPF 50+ and doing your own beauty experiment. I have noticed that in my travels as a beauty blogger, no BB or CC cream touches this one in terms of coverage and having a natural feeling on your skin. I have often broken out from any sort of makeup or moisturizer that seems to clog my oily and adult acne prone skin, but CC+™ Cream SPF 50+ does not make your skin oily or promote breakouts. The SPF 50+ and anti-aging serum included in this product actually help boost it to a QUADRUPLE win: you get your foundation, moisturizer, sunscreen and anti-aging effects all in one product. You will notice that not only do you have great coverage, but your skin takes on a natural-looking glow and after time, fine lines seem reduced!

It makes a couple of great brushes to apply your CC+ Cream with. One is the Limited Edition Love Is The Foundation Brush, which has a cool pink glittery handle. It is only available in stores through the end of October, so rush out get one! They are a reasonable $30 with $1 of each sale going to the LOOK GOOD FEEL BETTER campaign (just like the CC+ Cream). If you cannot get your mitts on the uber-popular pink Love Is The Foundation Brush personally recommended by Jamie to apply CC+ Cream (as well as It Cosmetics’ awesome powder foundations and concealers), try the Heavenly Luxe Complexion Perfection Brush No. 7 (which is $48 at Ulta Stores and at www.ulta.com). Why is this brush worth $48? Well, it’s because Heavenly Luxe is an 100% cruelty-free, vegan, high-quality brush that’s extremely soft and great for even the most sensitive skin! It features fine 100% synthetic bristles that give you real control.

Remember to go take the #ITCCchallenge ASAP and also be nice and tag us at #luxelifenyc. For more info on It Cosmetics, go to www.itcosmetics.com. You can find most of their products at both www.sephora.com and www.ulta.com. Below we are posting a few BEFORE AND AFTER shots of It Cosmetics fanatics who have already taken the challenge and shown off the fantastic coverage that CC+ Cream can create for anyone–including JAMIE herself!

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