Macy’s Cosmetics Department Leads The High Tech Beauty Brigade With YouCam (A Virtual Makeup Testing Device)! Go Try It Now!

I was lucky enough to attend the press preview of YouCam at Macy’s and all I could say was that trying on new cosmetics has never been easier. Just choose a brand’s icon on the makeup mirror-like screen, then type of makeup item (eyeshadow, lip color, etc.) and then VOILA–you can virtually test shades from the store’s Top 5 impulse brands! I’m talking about the ever-popular Tarte, NYX, Urban Decay, Benefit and Too-Faced! Think of all the time you will save having to remove cosmetics from your fave in order to try another one. The YouCam will be your new addiction! Of course, live makeup artists will still be there to advise you and apply product in front of professionally mirrored makeup stations if you wish